Marketing in the digital era Essay Example | Topics and Well Written Essays - 2000 words

Marketing in the digital era - Essay Example Employing effective marketing mix, competitive positioning and a wider media strategy are vital. Marketers can think and utilise these strategies in achieving successful business performance. The researcher analysed the way marketers can employ a marketing strategy that meets the expectations of customers. The marketing strategy can also provide marketers various advantages including increased financial savings and continuous engagement with customers. Marketers should focus on a strategy that can enable them to increase their financial savings and maintain their position in the competitive market. The researcher examined the way marketers can differentiate products and add value to their products. They should understand the effective distribution channels and media services effective for communicating about the available products in the market. Lastly, the essay revealed the way employing CRS model, segmentation strategy and understanding the need for cultural change are crucial. Th is is because they will enable marketers to maintain their position in the market. This is because resources are scarce; thus, the marketers may end up losing opportunities in case they mismanage the resources. Barney (1995, p. 42) asserts that an industry can defeat their rivals in case it can only create a difference that it can sustain. This is through employing an effective marketing strategy that can enable them to achieve a competitive advantage.... Electronic marketing is increasing because marketers want to achieve a competitive advantage in the competitive marketing cross the globe (Ataman, Berk, Harald and Carlf 2010, p. 871). Online marketing has become commonly used in marketing of brands; thus, marketers should change their ways of thinking and acting in order to maintain their position in the competitive market. Marketers should employ effective marketing mix and expand their brands beyond the media mix in order to widen their commitment with consumers. The wider media strategy and competitive positioning strategy are effective because they provide marketers various advantages, which include increased financial savings and continuous engagement with customers. In the marketing digital era, marketers should focus on a strategy that can enable them to increase their financial savings. Resource based view of the organisation is one of the ways that can enable the firm to utilise the scarce resources effectively in achieving their demanding goals (Fahy 2000, p.98). Organisation attributes include resources and capabilities vital for achieving a competitive advantage. Therefore, marketers should utilise them effectively in order to maintain their position in the market. This is because resources are scarce; thus, the marketers may end up losing opportunities in case they mismanage the resources. Barney (1995, p. 42)Â  asserts that an industry can defeat their rivals in case it can only create a difference that it can sustain. This is through employing an effective marketing strategy that can enable them to achieve a competitive advantage. Marketers should understand that an effective strategy is built on process; thus, they should design marketing strategies basing on the available

Social Networks in Work Places Essay Example | Topics and Well Written Essays - 2000 words

Social Networks in Work Places - Essay Example On the other hand, there are no given limitations that employees can deal with the websites that are work related without involving themselves with the recreational or personal sites that influence their level of output. The involvement of employees and employers in the online networks facilitates the publicity to malware, lack of privacy and other related factors and hence the concentration of the employees on their daily routines are affected and influenced negatively. This results to decreased production and profit levels.2 Since the discovery and introduction of technological advanced, electronics that are used to ease the communication gap between different individuals from different locations there has been complaints from many employers of the effects of these social networks on the productivity of the employees. There has been debates on the effects of these social networks on the general economical development and growth of different companies. The online social networks hav e been regarded as the most influential since their access is commonly by use of mobile phones or computers. The employees in most companies have access to these electronic gadgets and to the internet in their work places.3 This illustrates that the employees can engage themselves with the social networks online during working hours. This usually causes negative effects on the level of their productivity and the levels of realized profits from the employers. This aspect has caused most of the employers to install other gadgets to regulate and control the use of the internet in their companies. Some of the employees as a barrier or abuse can regard this to privacy and social life involvement. On the other hand, the employers see it as a way of controlling and sealing the degree of idleness and loopholes that influence productivity. The rights of both parties, employees and employers, seem to be violated but there should be an understanding between rights, privileges, work responsibil ities and abuse of work contracts. The realization and introduction of aspects that involves the concepts of the employers’ expectations from the employees with respect to their social life should be addressed in advanced and in most cases included in the employment contracts. Consequently, a closer look on the effects of employees involvement to social networks, mostly online should be critically analyzed since they are at times beneficial to the company or organization if used properly.4 The fact that the employees at times visit the websites that are not work related does not mean that they do this every time they access the internet. The social networks that are usually accessed online can assist in the beneficial part of the organization or company. From a deeper perspective, social networks can be termed as areas where people obtained all sorts of data and information.5 The interconnection of the system allows the users to assist one another, take steps to achieve goals and objectives and transmit the different information from one section to another. Social networks cannot be abolished in the work places due to their importance and improvement degree on the business world. On the other han